strategic digital consulting
SEO, AI, and digital marketing

Marketing used to be easier.

If you had a solid website, relevant content, and a basic grasp of SEO, people could usually find you.

That’s no longer true.

Search, AI, social media (what I call Digital Findability) are all changing rapidly. Digital Retention (newsletters, algorithmic follows, loyalty programs) don’t feel like they’re keeping up. Companies are asking themselves: is what we’re doing still working? Will it work a year from now?

Signal & Seek exists to help teams make sense of that shift. I can help you decide what to do next.

What Signal & Seek helps with

Signal & Seek is a full stack strategic digital marketing consultancy working with teams and companies who need help improving the ROI of their marketing efforts.

Key strengths and capabilities

Creating a laser-sharp digital marketing focus

Not all marketing tactics make sense for all businesses. I work with you to help ensure your entire strategy - from the stories you're telling to what tactics you're using - is as lean, smart, and targeted as possible. I'll help tie your focus to your brand, your strategy and your customer to ensure your digital marketing tactics are set up for success.

Digital findability as a strategy

I'm a twenty year expert in helping clients get found: SEO, AI Visibility, content grounded in topic authority, customer intent, and how discovery actually works today (including zero-click and LLM environments). From technical (crawlability, indexability, CWV and structured data) to architecture (structure and strategy, internal linking and navigation), I bring the knowledge and ability to work with your technical teams deeply to architect a digital foundation that succeeds.

Targeting digital marketing that converts

There is no point in flooding the top of your funnel with volume that won't convert. My strategies optimize for the whole funnel and ensure you're getting the right visibility and engagement, at the right stage. That's all the way from qualifying your top of funnel through to conversion rate optimization at the connection or transaction point.

Building internal capability

Upskilling your internal team means our work together is more likely to succeed. That's why I also provide: Educating your teams on tactics and strategies to jumpstart your efforts. Rethinking your tools and automations (including AI) to get smarter work done faster. Identifying what KPIs to set and helping you comb through the data to ensure your investment pays off.

How I work

I bring deliberately broad lens.

I’ve worked across marketing, ecommerce, technology, UX, content, and digital strategy; long enough to see how decisions in one area ripple into others. I understand the technical side well enough to speak credibly with developers, and the human side well enough to know why customers behave the way they do.

Selected experience

Built and led SEO strategy at Canada's largest bank (RBC) across 18 domains and 10 lines of business, establishing a Centre of Excellence
Drove $50MM+ in annual customer acquisition and increased digital sales from 40% to 60% through full-funnel strategy
Led digital transformation and product optimization initiatives, delivering up to 50% organic growth and $10M+ in incremental revenue

Clients often tell me

I see patterns they hadn't fully articulated yet.
The work feels clearer (and less overwhelming) than they expected.

Who this is for

Signal & Seek is a good fit if you:

lead marketing or ecommerce at a digital-first organization
want senior strategic thinking without enterprise agency retainers
care about clarity, measureable results, and building something sustainable

What do you think?

I work peer-to-peer with digital & marketing leaders who are trying to make the right decisions in a rapidly changing landscape. A quick chat might be the best first step you'll take today.

Book a conversation